Optimizing SQL Time Outs in SFMC

Description

You will learn how data processing issues impact the organization in multiple ways:

1. Customer Impact
2. Operational and Business Impact
3. Reputational Damage
4. Technical and Resource Costs
5. Compliance & Audit Risks

And what you can do to improve it:

1. Database Size and Growth Assessment
2. Mapping and Managing Backend Processes
3. Split Large Queries with SELECT TOP
4. Leveraging the _customobjectKey for multi-way splits
5. Optimizing String Lengths
6. Prioritizing NOT EXISTS over NOT IN
7. Utilizing Filters for simple tasks
8. Avoiding SQL for large data transfers
9. Dedicated vs. Shared databases